Cookie Policy

This Cookie Policy explains how VitaPremium uses cookies and similar technologies to enhance your browsing experience and provide personalized content.

Introduction

At VitaPremium s.r.o., we are committed to providing you with the best possible browsing experience while ensuring your privacy and data security. This Cookie Policy explains what cookies are, how we use them on our website, and your rights regarding their use.

By continuing to use our website, you consent to our use of cookies in accordance with this policy. If you do not agree with our use of cookies, you should disable them through your browser settings or discontinue using our website.

Policy Overview

  • Last updated: December 2024
  • Applies to all VitaPremium websites
  • GDPR and Czech law compliant
  • User control and management options

What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. These files contain information that helps websites recognize your browser and remember certain details about your visit, such as your preferences, login status, and browsing behavior.

When you visit our website, our servers send a cookie to your device, which is then stored by your browser. Cookies do not contain personally identifiable information about you, but they can be used to enhance your browsing experience and provide us with valuable insights about how our website is used.

Important Note

Cookies are an essential part of modern web browsing. They enable websites to function properly and provide personalized content. You can control and manage cookies through your browser settings, as outlined in this policy.

Cookie Characteristics

  • Small text files (usually 1-4KB)
  • Stored on your device's browser
  • Contain anonymous identifiers
  • Have expiration dates
  • Improve website functionality

How They Work

  • Sent by web servers to your browser
  • Stored locally on your device
  • Sent back to servers on subsequent visits
  • Help remember your preferences
  • Enable website personalization

Types of Cookies We Use

Essential Cookies

Required for basic website functionality

These cookies are absolutely necessary for our website to function properly. They enable basic functions like page navigation, access to secure areas, and payment processing. Without these cookies, our website cannot function optimally.

Functions:

  • User authentication
  • Shopping cart functionality
  • Form submissions
  • Security features

Duration:

Session cookies (deleted when browser closes) or persistent cookies (up to 12 months)

Settings:

Cannot be disabled as they are essential for website operation

Analytics Cookies

Help us understand how visitors use our website

These cookies collect information about how visitors use our website, such as which pages they visit most frequently and if they encounter any errors. This data helps us improve our website's performance and user experience.

Information Collected:

  • Page views and navigation patterns
  • Time spent on pages
  • Browser and device information
  • Referral sources

Tools Used:

  • Google Analytics
  • Google Tag Manager
  • Internal analytics tools

Duration:

Up to 26 months

Marketing Cookies

Used for advertising and personalization

These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns and prevent you from seeing the same ads repeatedly.

Functions:

  • Targeted advertising
  • Retargeting campaigns
  • Social media integration
  • Content personalization

Partners:

  • Google Ads
  • Facebook Pixel
  • LinkedIn Insight Tag

Duration:

Up to 24 months

Purposes of Cookie Usage

Website Functionality

Essential cookies ensure that our website functions correctly, enabling features such as user login, shopping cart management, and secure transactions. These cookies cannot be disabled without affecting website performance.

  • User session management
  • Shopping cart persistence
  • Security and fraud prevention

User Experience

Cookies help us remember your preferences and customize your browsing experience. This includes remembering your language settings, product preferences, and the contents of your shopping cart.

  • Language preferences
  • Product recommendations
  • Layout and display preferences

Analytics & Performance

We use cookies to analyze how our website is used, identify popular content, and understand user behavior patterns. This information helps us improve our website and provide better services.

  • Website traffic analysis
  • Error tracking and debugging
  • Performance optimization

Marketing & Advertising

Marketing cookies enable us to show you relevant advertisements and measure the effectiveness of our marketing campaigns. They also help us understand which marketing channels are most effective.

  • Targeted advertising campaigns
  • Social media integration
  • Campaign performance tracking

Managing Your Cookie Preferences

Cookie Control Options

You have several options for controlling how cookies are used on your device. You can choose to accept all cookies, reject non-essential cookies, or customize your cookie preferences based on your needs and preferences.

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically find these options in the "Settings" or "Preferences" menu under "Privacy" or "Security."

Common Browser Options:
  • • Accept all cookies
  • • Block all cookies
  • • Block third-party cookies
  • • Delete cookies on browser close
  • • Custom cookie preferences
Browser-Specific Instructions:
  • Chrome: Settings → Privacy → Cookies
  • Firefox: Options → Privacy & Security
  • Safari: Preferences → Privacy
  • Edge: Settings → Privacy → Cookies
  • Opera: Settings → Privacy & Security

Mobile Device Settings

Mobile browsers also provide cookie management options. You can control how cookies are used on your smartphone or tablet through the device's settings.

iOS Devices:

Settings → Safari → Privacy & Security → Cookies and Website Data

Android Devices:

Chrome → Settings → Privacy and Security → Site Settings → Cookies

Consequences of Disabling Cookies

Please be aware that disabling cookies may impact your experience on our website. Some features may not function properly, and you may need to re-enter information more frequently.

  • • You may need to log in more frequently
  • • Shopping cart contents may be lost between visits
  • • Personalized content and recommendations may not work
  • • Some website features may be unavailable

Third-Party Cookies and Services

External Services Integration

Our website may use third-party services that place their own cookies on your device. These services help us provide better functionality, analytics, and marketing capabilities.

Service Provider Purpose Cookie Duration
Google Analytics Website analytics and performance monitoring Up to 26 months
Google Ads Advertising and campaign optimization Up to 24 months
Facebook Pixel Social media integration and marketing Up to 24 months
PayPal Payment processing and security Session to 12 months
Stripe Payment processing and fraud prevention Session to 12 months

Your Rights Under Czech Law

Under Czech law and GDPR regulations, you have specific rights regarding the use of cookies and personal data. We are committed to respecting these rights and providing you with control over your data.

Your Rights Include:

  • Right to be informed about cookie usage
  • Right to control cookie preferences
  • Right to withdraw consent at any time
  • Right to access your data
  • Right to data portability

How to Exercise Your Rights:

  • Contact our Data Protection Officer
  • Use our cookie preference center
  • Adjust your browser settings
  • File a complaint with supervisory authority
  • Request data deletion or correction

Contact Information

Get in Touch

Have questions about our cookie policy or data practices?

VitaPremium s.r.o.

Address

Dlouhá 15, 110 00 Prague, Czech Republic

Business Hours

Monday - Friday: 10:00 - 19:00

Quick Links

Data Protection Officer

For data protection inquiries, please contact our DPO at [email protected]

Stay Informed

This Cookie Policy may be updated periodically to reflect changes in our practices or legal requirements. We encourage you to review this policy regularly.

Last Updated: December 2024
Next Review: December 2025